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The JV's avatar

Ah yes. Just today I was at a coffee house coaching yet another person who declared that they were going to write a (business) book. My stock answer is, "why whatever for?" Many people imagine it will become a best seller and lead to massive amounts of invitations to speak for big dollar fees and or lucrative consulting contracts. I gently let them know that the only way to write a best-seller is to have already written a best-seller. Then I do my best to talk them off the ledge without disillusioning them. Typically I fail at both.

I've written 6.5 books and had 6 of them published. The first and last were credibility pieces ("of course I know what I'm consulting about...I've written a book!" To which the usual reply is, "ooh! You wrote a book! Thanks for the free copy!" which they then place on their bookshelf unread. I'm okay with that!) One of the other ones I received a middling amount of royalties for, three others I co-ghost wrote for very nice fees, and the last one I received an advance which we promptly spent on research and illustrations for the book, resulting in a profit of exactly zip.

I'm proud of all of these books yet would hate to calculate the hourly rate when all is tallied. I would have been better off working as a barista at today's coffee house.

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Wendy Lenz's avatar

Keep writing, Daren! Your stories are each a tasty tendie!

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